PediCaresVenture Fund I
Media-Driven Capitalization for Diverse Consumer Brands
We invest in high-growth, diverse-owned CPG, consumer tech, and tech-enabled luxury beverage brands — including mobile apps, connected products, subscription platforms, and digital membership experiences — pairing strategic capital with the media reach of Pedis & Mimosas to build category-defining companies.
Capital. Connection. Continuity.
24+ years as a network television host and Executive Producer with a proven track record of building audiences and scaling brands.
Founder-led capital for culture-defining brands
PediCares Venture Fund I is a founder-first investment vehicle built for the consumer brands shaping tomorrow. Led by Shannon Mack — entrepreneur, cosmetics founder, published author, and 24-year network television host — we bring together institutional discipline and cultural fluency to back diverse-owned companies at the earliest stages of breakout growth.
We are one of the few platforms where a founder can receive their first grant, their first national media exposure, and their first institutional investment… all within the same ecosystem.
Powered by Pedis & Mimosas
Pedis & Mimosas is a celebrity interview show where host Shannon Mack sits down with celebrities for pedicures, mimosas, and unfiltered conversation.
Since July 2018, the show has built a community around culture, beauty, and entertainment — and that same community becomes the launchpad for the brands PediCares backs.
When we invest in a brand, it appears on the Pedis & Mimosas show and inside the Pedis & Mimosas mobile app — turning capital into immediate national visibility.
We do not just write checks. We put founders in front of customers through a media engine that already knows how to attract, engage, and convert.
Celebrity Interview Format
Shannon Mack interviews celebrities while enjoying pedicures and mimosas — a proven, entertaining format that builds loyal viewership.
Built-In Product Placement
Portfolio brands appear naturally on set and in conversation, reaching an engaged audience without traditional ad spend.
Community-Driven Growth
A loyal community that discovers, champions, and converts on the brands we back.
Cultural → Commercial
We turn cultural credibility into measurable traction: lower CAC, stronger LTV, faster scale.
Proven ability to attract partners
While PediCares Venture Fund I is a newly launched investment vehicle, the platform behind it has already demonstrated its ability to generate real revenue and national attention.
This is the media and partnership credibility that portfolio companies plug into from day one — not just capital, but a proven path to visibility and commercial traction.
Tech-Enabled CPG, powered by media.
Most venture funds open doors. We hand founders the microphone.
Capital gets companies in the room. We make sure the world remembers their name.
We don't write checks and disappear. We invest, then put founders in front of customers through television, digital media, live experiences, strategic partnerships, and our growing consumer ecosystem—turning visibility into measurable growth.
Focus
High-growth, diverse-owned CPG brands with a digital or mobile technology edge.
Distribution Advantage
Direct access to our pre-built media and technology networks—substantially reducing reliance on paid customer acquisition.
Capital + Platform
More than capital. We provide visibility, strategy, and infrastructure that drive measurable growth.
Commercial Risk Reduction
Our integrated model shortens the path from early traction to enterprise-scale outcomes.
Long-Term Value Creation
Building category-leading brands with loyal consumers and sustainable economics.
Where we invest
Beauty & Cosmetics
AR-enabled experiences and social-first products.
Health & Wellness
Smart-label products with recurring member communities.
Lifestyle & Personal Care
Subscription-driven CPG with automated fulfillment.
Consumer Tech & Apps
Mobile-first experiences that deepen product discovery, loyalty, and retention.
Tech-Enabled Luxury Beverages
DTC and subscription-driven beverage brands using data, personalization, and digital membership to redefine premium drinking.
Capital. Connection. Continuity.
A fund built for breakout brands
We back founders at the intersection of product, technology, and story. Every investment is amplified by Pedis & Mimosas — our built-in media engine that turns cultural capital into commercial momentum.
Investment terms — including equity percentage — are negotiated privately with each founder.
Powered by our own operating companies
Pedis & Mimosas and Pretty Smack Society are the Managing Director's operating companies — the proof of concept for the Media-Driven Capitalization model. They are not investments of the fund, but the proprietary platform assets that generate the media reach, revenue partnerships, and audience our portfolio companies will plug into.
Pedis & Mimosas
Celebrity interview show where Shannon Mack interviews celebrities over pedicures and mimosas. Since July 2018, it has built the engaged audience and cultural platform our portfolio companies plug into.
Pretty Smack Society
Shannon's own cosmetics line — a subscription-based beauty brand delivering recurring revenue, loyal customers, and a founder's-eye view of what it takes to scale CPG.
Capital without the equity
A dedicated portion of PediCares is reserved for non-dilutive grants issued by PediCares Foundation, the nonprofit arm of our ecosystem. These grants are designed to help exceptional diverse founders turn momentum into movement.
Grant recipients receive capital, a feature on the Pedis & Mimosas celebrity interview show and mobile app, and strategic guidance from our team — without giving up ownership.
Grant Criteria
Grants are ideal for founders who need capital and visibility to reach their next milestone.
- Diverse-owned founder — women and BIPOC entrepreneurs are especially encouraged to apply
- Early-stage consumer brand in Beauty, Health & Wellness, Lifestyle, Consumer Tech, or Tech-Enabled Luxury Beverages
- Has a clear product or prototype and a compelling brand story
- Open to being featured on Pedis & Mimosas and inside the mobile app
- Based in New York City or Los Angeles (required for show production)
Advisors helping build the next generation of category-defining consumer brands
PediCares Strategic Council is a curated group of founders, operators, innovators, and industry leaders who provide strategic guidance across investment strategy, product innovation, media, consumer growth, and founder development. Together, they strengthen our investment decisions while helping portfolio companies scale beyond capital.
Beauty & Consumer Brands
Leaders who have built culturally relevant consumer brands with deep expertise in beauty, fashion, retail, and customer loyalty.
Product Innovation & Technology
Founders and product leaders experienced in software, AI, consumer technology, digital platforms, subscriptions, and scalable product development.
Founder Growth & Go-to-Market
Experienced entrepreneurs who understand product launches, customer acquisition, messaging, commercialization, and scaling early-stage companies.
Entertainment, Media & Strategic Partnerships
Industry leaders with relationships across television, entertainment, sponsorship, licensing, talent, and brand partnerships that create meaningful visibility for portfolio companies.
Institutional Capital & Strategic Finance
Experienced investors, finance executives, or venture professionals who provide perspective on portfolio construction, governance, capital strategy, and long-term value creation.
Interested in joining the PediCares Strategic Council? invest@pedicaresvf.com
Led by visionaries
Entrepreneur. Author. Media architect.
Shannon Mack, MBA is the Founder and Managing Director of PediCares Venture Fund, bringing more than 24 years of experience as a network television host, Executive Producer, entrepreneur, and brand strategist. Her unique combination of media expertise, operational leadership, and consumer brand experience positions her to help founders scale beyond capital.
A founder herself, Shannon built Pretty Smack Society, a premium beauty brand, and created Pedis & Mimosas, the celebrity interview show where meaningful conversations happen over pedicures and mimosas. That firsthand experience informs the fund’s investment philosophy: founders deserve investors who understand what it takes to build, grow, and scale a brand.
Shannon is also the author of three books, including the Survival Mode Breakthrough Collection. Born and raised in The Bronx to a Jamaican mother and Belizean father, Shannon understands firsthand that talent is universal, but opportunity is not. Her experience building businesses without generational wealth has shaped a deeply held belief that exceptional founders can emerge from any community when they are given access to capital, visibility, and strategic support. That belief is the driving force behind PediCares Venture Fund.
Pitch us your breakout brand
We review every application. Every brand we back — through investment or grant — is featured on the Pedis & Mimosas show and mobile app. Before you apply, please confirm your company meets the criteria below.
For investments, all terms including equity percentage are negotiated privately with each founder. Grants are non-dilutive.
Investment Criteria
To be considered, your company should meet the following:
- Diverse-owned founder — women and BIPOC entrepreneurs are especially encouraged to apply
- Consumer brand or app in Beauty, Health & Wellness, Lifestyle, Consumer Tech, or Tech-Enabled Luxury Beverages
- Tech-enabled: digital/mobile product, subscription, membership, connected hardware, or data-driven customer acquisition component
- In business for at least 3 years with a live product or MVP in-market
- Coachable founder open to media and platform partnership
- Based in New York City or Los Angeles (required for show production)