PediCaresVenture Fund I, LP
Media-Driven Capitalization for Diverse Consumer Brands
We invest in high-growth, diverse-owned CPG and consumer tech brands — including mobile apps, connected products, and digital membership platforms — pairing strategic capital with the media reach of Pedis & Mimosas to build category-defining companies.
Capital. Connection. Continuity.
24+ years as a network television host and Executive Producer with a proven track record of building audiences and scaling brands.
Where capital meets culture
PediCares Venture Fund I is the investment arm of the Pedis & Mimosas media platform — a next-generation vehicle built for the consumer brands shaping tomorrow. We combine institutional-grade capital deployment with the storytelling power of a proven media engine — giving our founders more than money, we give them momentum.
We are one of the few platforms where a founder can receive their first grant, their first national media exposure, and their first institutional investment… all within the same ecosystem.
Powered by Pedis & Mimosas
PediCares Venture Fund is not a typical VC. We are the investment arm of Pedis & Mimosas — a media platform with proven reach, cultural relevance, and an audience that trusts our voice.
When we invest, we do not just write a check. We plug founders into a media engine designed to build awareness, drive adoption, and create lasting brand equity from day one.
Portfolio companies are featured on the Pedis & Mimosas show and promoted inside the Pedis & Mimosas mobile app — turning investment into immediate visibility.
Built-In Distribution
Direct access to the engaged Pedis & Mimosas audience across digital, social, and live experiences.
Storytelling at Scale
Produced content, founder spotlights, and brand narratives that cut through the noise.
Community-Driven Growth
A loyal community that discovers, champions, and converts on the brands we back.
Cultural → Commercial
We turn cultural credibility into measurable traction: lower CAC, stronger LTV, faster scale.
Tech-Enabled CPG, powered by media.
Most venture funds open doors. We hand founders the microphone.
Capital gets companies in the room. We make sure the world remembers their name.
We don't write checks and disappear. We invest, then put founders in front of customers through television, digital media, live experiences, strategic partnerships, and our growing consumer ecosystem—turning visibility into measurable growth.
Focus
High-growth, diverse-owned CPG brands with a digital or mobile technology edge.
Distribution Advantage
Direct access to our pre-built media and technology networks—substantially reducing reliance on paid customer acquisition.
Capital + Platform
More than capital. We provide visibility, strategy, and infrastructure that drive measurable growth.
Commercial Risk Reduction
Our integrated model shortens the path from early traction to enterprise-scale outcomes.
Long-Term Value Creation
Building category-leading brands with loyal consumers and sustainable economics.
Where we invest
Beauty & Cosmetics
AR-enabled experiences and social-first products.
Health & Wellness
Smart-label products with recurring member communities.
Lifestyle & Personal Care
Subscription-driven CPG with automated fulfillment.
Consumer Tech & Apps
Mobile-first experiences that deepen product discovery, loyalty, and retention.
Capital. Connection. Continuity.
A fund built for breakout brands
We back founders at the intersection of product, technology, and story. Every investment is amplified by Pedis & Mimosas — our built-in media engine that turns cultural capital into commercial momentum.
Investment terms — including equity percentage — are negotiated privately with each founder.
Built from our own operating companies
The fund's initial portfolio includes the Managing Director's operating companies — the proof of concept for the Media-Driven Capitalization model.
Pedis & Mimosas
Media platform and cultural engine that builds audience, community, and brand awareness.
Pretty Smack Society
Subscription-based beauty brand delivering recurring revenue and loyal customer relationships.
Capital without the equity
A dedicated portion of PediCares is reserved for non-dilutive grants issued by PediCares, Inc., the nonprofit arm of our ecosystem. These grants are designed to help exceptional diverse founders turn momentum into movement.
Grant recipients receive capital, media featuring on the Pedis & Mimosas show and mobile app, and strategic guidance from our team — without giving up ownership.
Grant Criteria
Grants are ideal for founders who need capital and visibility to reach their next milestone.
- Diverse-owned founder — women and BIPOC entrepreneurs are especially encouraged to apply
- Early-stage consumer brand in Beauty, Health & Wellness, Lifestyle, or Consumer Tech
- Has a clear product or prototype and a compelling brand story
- Open to being featured on Pedis & Mimosas and inside the mobile app
- Based in New York City or Los Angeles (required for show production)
Led by visionaries
Building audiences. Building brands. Building legacy.
With 24+ years as a network television host and Executive Producer, Shannon brings an unrivaled combination of media reach, brand-building expertise, and operational insight to every portfolio company.
Her proven track record of building audiences, producing compelling content, and creating opportunities for brands and entrepreneurs to scale is the foundation of the PediCares thesis.
Pitch us your breakout brand
We review every application. Every brand we back — through investment or grant — is featured on the Pedis & Mimosas show and mobile app. Before you apply, please confirm your company meets the criteria below.
For investments, all terms including equity percentage are negotiated privately with each founder. Grants are non-dilutive.
Investment Criteria
To be considered, your company should meet the following:
- Diverse-owned founder — women and BIPOC entrepreneurs are especially encouraged to apply
- Consumer brand or app in Beauty, Health & Wellness, Lifestyle, or Consumer Tech
- Tech-enabled: digital/mobile product, subscription, membership, or connected hardware component
- In business for at least 3 years with a live product or MVP in-market
- Coachable founder open to media and platform partnership
- Based in New York City or Los Angeles (required for show production)